September 18, 2015

Fusion Of Native And Programmatic Underway With New IAB Specs

Many advertisers and publishers hope to meld native-ad units with programmatic buying tools, and this may finally be possible thanks to a new specification from the Interactive Advertising Bureau.

The IAB's OpenRTB 2.3 spec could underpin a programmatic-native ecosystem if it's adopted in the ad-tech world.


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