September 18, 2015

Fusion Of Native And Programmatic Underway With New IAB Specs

Many advertisers and publishers hope to meld native-ad units with programmatic buying tools, and this may finally be possible thanks to a new specification from the Interactive Advertising Bureau.

The IAB's OpenRTB 2.3 spec could underpin a programmatic-native ecosystem if it's adopted in the ad-tech world.

Read more... http://www.businessinsider.com/fusion-of-native-and-programmatic-underway-with-new-iab-specs-2015-6

No comments:

Post a Comment

Mashable!

Crave: The Gadget Blog

PCWorld Latest Technology News

CNET TV: Laptops

Blog Archive

Recent Comments