August 9, 2015

How to integrate social selling into a sales and marketing plan

Whether you own a business and manage your own sales force or you're paid to lead a sales team, your biggest ongoing challenge is answering the question: How do I get my team and systems to produce better sales results?

No one can argue old school sales techniques like making cold calls, sending direct mail, attending networking events, and hitting a few trade shows every year works. But none of them work particularly well when we see failure rates of 80 percent or more.


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