August 17, 2015

Customers can don a Samsung VR set and take a trip to Peru

VENICE BEACH, Calif. — Welcome to this reality: a store where you can buy shoes, eyewear and coffee, and also take a 360-degree immersive video trip to Peru.

Shoppers at the Toms flagship store here can don Samsung's Gear VR virtual reality goggles, which are tapped into a Samsung phone, in what's believed to be one of the first consumer retail VR experiences.


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