April 11, 2015

Buyers and sellers have overwhelmingly adopted programmatic, with mobile leading growth

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.

Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates. RTB, particularly mobile and video RTB, are spearheading growth.

Read more... http://www.businessinsider.com/buyers-and-sellers-have-overwhelmingly-adopted-programmatic-with-mobile-leading-growth-2015-3

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