The Swiss company's chief executive said the first of the tech-enhanced timepieces would go on sale in May.
But he said he had no plans to sell the kinds of fully featured smartwatches being offered by Apple, Motorola, Pebble and others.
Swatch accounts for 18% of all watch sales, according to industry data.
The company, which makes devices under the Omega, Breguet, Calvin Klein, Rado and other brands, as well as its own, has consistently increased its market share over the past five years.
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