March 4, 2015

Developing an App? You're Doing it All Wrong | Inc.com

One of the single most important app metrics today is retention. With over 1.2 million apps in the App Store, keeping users is extremely difficult.

Retention is directly tied to the success or failure of your startup/app and a measure of that success is in building a sustainable business model whereby you acquire customers for less than the revenue they generate. In other words, you're not a business until your customer acquisition costs (CAC) are lower than the lifetime value of the customer (LTV).

Read more...  http://www.inc.com/mark-mcdonald/simple-solutions-to-increase-app-engagement-and-retention.html

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