June 12, 2014

Tabasco Responds To #notaste Tweets With Witty #addtaste Tweets

In a brilliant leveraging of a very popular hashtag, BBDO Belgium, on behalf of its client Tabasco, launched a Twitter campaign that monitored and responded to tweets which used the hashtag #notaste. For every #notaste tweet Tabasco replied with a creative tweet that included the hashtag #addtast...

http://marketingland.com/tabasco-responds-notaste-tweets-witty-addtaste-tweets-87082

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