February 23, 2014

Selling social media clicks becomes big business - Business - The Boston Globe

Fake Facebook activities bring in $200 million a year, according to Italian security researchers and bloggers Andrea Stroppa and Carla De Micheli.
SAN JOSE, Calif. — Celebrities, businesses, and even the State Department have bought bogus Facebook likes, Twitter followers, or YouTube viewers from offshore ‘‘click farms,’’ where workers tap, tap, tap the thumbs-up button, view videos, or retweet comments to inflate social media numbers.

Since Facebook was launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights, and professional clout.

And social media companies cite the levels of engagement to advance their value.

Read more...Selling social media clicks becomes big business - Business - The Boston Globe

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