September 21, 2013

Danica Patrick Better For Go Daddy’s Brand Than Van Damme? | WebProNews



Earlier this month, we reported that Go Daddy has dropped the GoDaddy girls in favor of a new “ass-kicking” small business message in its advertisements. They kicked this new strategy off during the NFL season opener with an ad featuring screen legend Jean-Claude Van Damme.

“Go Daddy may have to bring sexy back,” a YouGov spokesperson tells WebProNews. “Trading in provocative auto racer Danica Patrick in a bikini for action star Jean-Claude Van Damme playing musical instruments in a bakery has not given Go Daddy’s new ad campaign a promising start with consumers.”

Since the ad spot premiered, they say, ad awareness has increased nearly 50%, and the brand’s perception has shown improvement, but in the past five days, consumer perception of the company has fallen to just below where it was before the ad launched, with equal positive and negative feedback from consumers.

Read more...Danica Patrick Better For Go Daddy’s Brand Than Van Damme? | WebProNews

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