August 17, 2013

QR Gameplan uses tech for tailored ads - USATODAY.com


In 2010, Maurine Karabatsos approached her boss with a new technology-driven marketing strategy that hinged on quick response codes, or QR codes.

QR Gameplan

Where: 2400 Arizona Biltmore Circle, Phoenix.

Employees: 10.

Interesting stat: 47 percent of businesses say they used QR codes for marketing in 2012, according to visualizing.org, an online platform for data visualization.

Details: qrgameplan.com.

So sure her concept would prove successful for the title agency, Karabatsos gave a friendly warning.

"I told him, 'I have this great idea, and if you don't want to do it, I'm going to start my own company,'" Karabatsos said.

The real-estate veteran implemented her plan, which was a hit and well-received by her employer. It also led to Karabatsos launching her own business, QR Gameplan, that same year.

Read more...QR Gameplan uses tech for tailored ads - USATODAY.com

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