June 15, 2013

Agile, simple iOS 7 could be heaven for Apple users

SAN FRANCISCO — Think Apple’s critics struck a raw nerve with the company?

“Can’t innovate anymore, my ass.” That’s from Phil Schiller, Apple senior vice president for worldwide marketing, speaking on stage at the company’s annual Worldwide Developers Conference.

Schiller was essentially talking about Apple’s new tubular-designed Mac Pro, the kind of powerful computer used by developers who make up much of the WWDC audience. But he might as well have been addressing Apple’s most vocal detractors, those who say that Samsung is now the company that Apple used to be and that Tim Cook isn’t Steve Jobs. These are the fickle what-have-you-done-for-me-lately types who wonder whether the company that altered the tech landscape with the Mac, iPod and iTunes, iPhone and iPad has lost its mojo. As if pumping out game-changing hardware is some sort of divine obligation.

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