May 26, 2013

Virgin's Social Media Secrets Revealed - Business Insider

Virgin's planes are decked out. So is the company's business plan. Virgin Group founder and chairman Richard Branson uses social media to make them that way.

A small example: In 2011, Richard Branson blogged a question: "keep Virgin's iconic shiny salt and pepper shakers, or replace them with cheaper versions?" Overwhelming support for the accessories by Virgin's social media followers elicited an enthusiastic response from Branson a year later, also on his blog: the shakers would stay. "Thanks social media!" he quipped.

"We have one of the highest growth rates on Twitter and Facebook out of any domestic airline," says Jill Fletcher, a content and social media manager for Virgin. The success of the airline brand's Twitter hashtag sales, Groupon deals, and Foursquare partnerships have generated a lot of interest in exactly what Virgin Group's social media strategy entails.

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