May 26, 2013

The Growth of Crowdfunding: Risks and Rewards | Fair Observer°



The success of the "Veronica Mars" Kickstarter campaign has illustrated that crowdfunding is a reliable source of capital for both start-up businesses and established firms.

The campaign to front a movie based on the cult television show "Veronica Mars" through crowdfunding broke records for the fastest project ever to raise $1 million on Kickstarter. It was the website's biggest film project so far, and it has the most backers of any project to date.

What it probably didn't do, Wharton experts say, is throw open the doors of crowdfunding to major motion pictures. But that's OK: Crowdfunding is successfully helping entrepreneurs raise capital without the need for them to go Hollywood.


Read more: The Growth of Crowdfunding: Risks and Rewards | Fair Observer°

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