March 17, 2013

Facebook 'Likes' reveal personality traits - San Antonio Express-News


Every day, millions of people click on Facebook “Like” buttons, boldly declaring their preferences for a variety of things, such as books, movies and cat videos. But those “likes” may reveal more than they intend, such as sexual orientation, drug use and religious affiliation, according to a study that analyzed the online behavior of thousands of volunteers.

Your preferences define you. Researchers have known for decades that people's personal attributes — gender, age, religion, sexual orientation, and personality type — correlate with their choice of products, concepts and activities.


Read more: Facebook 'Likes' reveal personality traits - San Antonio Express-News

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