March 17, 2013

Go Daddy gears up for a rush

Scottsdale’s Go Daddy Inc. is gearing up for a bonanza over the next two years as the Internet is flooded with an estimated 1,400 new domain-name extensions including .home, .web, .app, .shop and .blog.

Go Daddy, the world’s largest registrar of Internet domain names, expects a major boost in business as the new extensions, known as top-level domains, begin to hit the market this summer at an estimated rate of about 20 per week.

The availability of descriptive top-level domains will present new opportunities for consumers and businesses, but it also has the potential to cause confusion, Go Daddy officials said.

Read more: Go Daddy gears up for a rush

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