November 6, 2012

Social Business Enlightenment - Forbes

Now that we’re all on Facebook and Twitter at home, the cry is going out for business to get more social. Everyone from McKinsey & Company to IBM is hailing the coming social business revolution. As head of marketing and product at Meltwater, where social is our business, I am firmly and confidently on the bandwagon. Social business is coming. The social networking technologies that have helped us connect more effectively in our personal lives offer equal opportunity to connect in our business and consumer lives.

Read more: Social Business Enlightenment - Forbes

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