October 8, 2012

TV industry finds 3-D is no hit with viewers | The Oshkosh Northwestern | thenorthwestern.com

LOS ANGELES — Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augusta National and the flying motor bikes of the X-Games for ESPN’s 3-D channel. But he can only guess how well his shows resonate with viewers.
Orlins’ problem is that fewer than 115,000 American homes are tuned into 3-D channels at any one time. That’s less than a hundredth of the 20.2 million-strong audience that saw television’s highest-rated show “NCIS” this week. 3-D viewership is so tiny that The Nielsen Co.’s methods are unable to capture any meaningful data about viewers’ programming preferences.


Read more: TV industry finds 3-D is no hit with viewers | The Oshkosh Northwestern | thenorthwestern.com

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