February 24, 2012

T-Mobile asks FCC to halt Verizon's bid for cable deal - USATODAY.com

NEW YORK — NEW YORK T-Mobile USA, which just had its acquisition by AT&T blocked by regulators, is urging the federal government to block another deal in the wireless world: Verizon's planned purchase of spectrum from cable companies for $3.9billion.

In a filing late Tuesday, T-Mobile USA said the Federal Communications Commission should stop the deal between Verizon Wireless, Comcast Corp., Time Warner Cable Inc., Bright House Networks and Cox Communications because it would place an "excessive concentration" of wireless spectrum in Verizon's hands.

With more wireless spectrum, a phone company can raise download speeds and serve more data-hungry devices like smartphones and laptops with cellular broadband.

Verizon Wireless, the country's No. 1 cellphone company, already has a relatively large amount of spectrum, while T-Mobile, the No. 4, does not.

MetroPCS Communications Inc., the fifth-largest cellphone company, also urged the FCC to block the deal. It said the parties had not provided enough information to prove that the acquisition was in the public interest.

Ten public-interest groups filed their own motions to block the deal on Tuesday, ahead of a filing deadline on Wednesday.

by Associated Press Feb 23, 2012


T-Mobile asks FCC to halt Verizon's bid for cable deal - USATODAY.com

February 21, 2012

Advertisers are spending way too much on print, too little on mobile

In a report by mobile analytics company Flurry, it appears the advertising industry still doesn’t seem to understand the potential mobile advertising has, despite the fact that it’s where consumers are spending tons of their time.

It’s no surprise that larger agencies aren’t quick to jump to an emerging and potentially risky platform, but the staggering growth that the mobile industry has seen over the past few years is a sign that these companies need to act faster to reach customers. According to the report, there’s a huge gap between the number of advertising dollars spent by media companies versus the amount time consumers are actually spending with each media.

As you can see in the chart below, money continues to be poured into traditional mediums like print, radio and TV, despite the fact that Web and mobile platforms appear to be far more engaging with highly trackable and measurable results.

MobileAdSpend vs TimeSpent resized 600 520x372 Advertisers are spending way too much on print, too little on mobile

Flurry dug deeper to reveal the most valuable demographic behind the emerging potential of mobile advertising. The study shows that men and women between the ages of 18 and 34 are predictably most desired by advertisers. More specifically, women between the ages of 25 and 34 with an income of $60-80k are the most valuable of all.

MobileAd eCPM byAge andGender resized 600 520x372 Advertisers are spending way too much on print, too little on mobile

Flurry believes that these users specifically will end up driving the eventual growth in mobile spending, once advertisers finally realize the true potential mobile platforms have.

Right now, consistency, standards and best practices don’t really exist on the mobile frontier. That’s exactly why it’s prime time for advertisers to jump the gun and get a head start. It’s like the wild west out there — not to be confused with the Wild Wild West.

by Harrison Weber The Insider Feb 20, 2012


Advertisers are spending way too much on print, too little on mobile

February 18, 2012

FBI will shutdown the Internet on March 8 | The Hacker News (THN)

FBI+will+shutdown+the+Internet+on+March+8

The Internet could go dark for millions of users as early as March 8 because of a virus that has corrupted computers in more than 100 countries. Last year, authorities in Estonia apprehended six men believed responsible for creating a malicious computer script called the DNSChanger Trojan. Once set loose on the Web, the worm corrupted computers in upwards of 100 countries, including an estimated 500,000 in America alone.

The primary impact of this infection is that it caused web surfers to be sent to fraudulent websites by changing what is called the DNS settings on compromised computers.The Domain Name System (DNS) is the backbone of the Internet's address scheme and DNS servers are special computers around the world that act as Internet traffic cops providing directions to websites that you wish to visit.

Though the FBI has shut down the DNSChanger network and put up surrogate servers, they warned the solution was only temporary - and the court-ordered deadline is March 8. When the FBI pinched this group, if they had shut down the rogue DNS servers, everyone that was infected would have instantly been cut off from the Internet so the FBI chose a different strategy.They decided to get a court order allowing them to replace the rogue DNS servers with legitimate stand-ins so that all the infected computers wouldn't get cut off without warning giving them time to get the word out.

Both Windows and MacOS users are at risk for this infection because it exploits your browser, not your operating system. If you are somewhat technical, you can do a self-check of your computer to make sure you're not infected by comparing your computer's DNS setting to the list of rogue DNS servers:

85.255.112.0 through 85.255.127.255
67.210.0.0 through 67.210.15.255
93.188.160.0 through 93.188.167.255
77.67.83.0 through 77.67.83.255
213.109.64.0 through 213.109.79.255
64.28.176.0 through 64.28.191.25

The FBI has published a pretty decent guide to performing the self-check here. If you are infected by the DNSChanger Trojan, the FBI reminds us that this malware also disables security updates which could have further exposed you to other malware.

by The Hacker News Feb 19, 2012



FBI will shutdown the Internet on March 8 | The Hacker News (THN)

February 17, 2012

Why Many Links On Facebook Don’t Get Click-Throughs

How many times have you seen a link posted to Facebook with an image that had little or no relevance to the content?

Despite the fact that the social network sends a large share of referral traffic to websites, many links currently shared on Facebook aren’t even optimized for click-throughs, assuming the presence of a relevant description and image increase a Facebook link share’s click through.



Your site is probably one of them.

By not including Facebook’s open graph meta tags, these sites are all hurting their fans’ best efforts to help them.

Most commonly, the image is missing, or it’s just wrong.

Facebook is pretty good at guessing the right title and description; in most cases the image is where things fall apart. It’s always best practice to explicitly declare the title, description and image so that Facebook doesn’t need to guess.

Funny or Die is one site that could probably benefit from a Facebook tailored description, as descriptions optimized for search engine optimization clickthrough may not work as well on Facebook.

It’s really easy to fix this. Add the following three tags inside your HTML header:



Important note on images: Images should be square-ish. If you have an image that is too wide, Facebook may not show it when links are shared, even though you have appropriately declared the tag. (Editor’s note: We’ve recently noticed that Facebook seems to be showing larger images than before, but even with this greater generosity, the maximum is about 250 pixels wide and 250 pixels tall.)

Once you’ve inputted the meta tags, how can you make sure that they work?

Go to http://developers.facebook.com/tools/debug. Enter the link to your website and Facebook will refresh its cache so that all future sharing of your link will use updated data.

If you dynamically generate new content, just make sure the tags are set on every page. The first time the page is shared on Facebook, the correct information will be shared.

Please, on behalf of your fans and brand advocates, add these tags to your website. Your fans are trying to spread the word for you, but they’re fighting an uphill battle to do so.

For more information on Facebook open graph tags, check out the open graph protocol’s information site at http://www.ogp.me.

Guest writer David Miller is founder and chief executive officer of Slugbooks.

by AllFacebook Feb 14, 2012


Why Many Links On Facebook Don’t Get Click-Throughs

February 13, 2012

12 Quick Tips To Search Google Like An Expert


If you’re like me, you probably use Google many times a day. But, chances are, unless you are a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way – and it’s not hard to learn. On the other hand, if you are a technology geek, and can use Google like the best of them already, then I suggest you bookmark this article of Google search tips. You’ll then have the tips on hand when you are ready to pull your hair out in frustration when watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following Google search tips are based on my own experience and things that I actually find useful. The list is by no means comprehensive. But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there. I’ve kept the descriptions of the search tips intentionally terse as you’re likely to grasp most of these simply by looking at the example from Google anyways.

12 Expert Google Search Tips

Explicit Phrase:

Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.

Example: "internet marketing"

Exclude Words:

Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the "-" sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

Site Specific Search:

Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the "site:somesite.com" modifier.

Example: "internet marketing" site:www.smallbusinesshub.com

Similar Words and Synonyms:

Let’s say you want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the "~" in front of the word.

Example: "internet marketing" ~professional

Specific Document Types:

If you’re looking to find results that are of a specific type, you can use the modifier "filetype:". For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: "internet marketing" filetype:ppt

This OR That:

By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

Phone Listing:

Let’s say someone calls you on your mobile number and you don’t know who it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

Area Code Lookup:

If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

Numeric Ranges:

This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods.) This type of search is useful for years (as shown below), prices, or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

Stock (Ticker Symbol):

Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

Calculator:

The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

Word Definitions:

If you need to quickly look up the definition of a word or phrase, simply use the "define:" command.

Example: define:plethora

Hope this list of Google search tips proves useful in your future Google searches. If there are any of your favorite Google expert power tips that I’ve missed, please feel free to share them in the comments.

by Dharmesh Shah Hubspotblog Mar 5, 2007


12 Quick Tips To Search Google Like An Expert

Wrap your head around this BlackBerry concept | Crave - CNET

(Credit: John Anastasiadis/Yanko Design)
Remember Nokia's concept phone with a flexible screen?

Well, designer John Anastasiadis has applied it to a BlackBerry concept phone featuring a display that wraps around to the back.

The additional screen real estate enables separate work spaces to be set up on the front and back of the phone. Due to the flexible screen technology, the phone is light and has the ability to differentiate between an intentional command and a hand that's just holding the phone.


(Credit: John Anastasiadis/Yanko Design)

Anastasiadis explains on the Yanko Design Web site that the front- and rear-facing cameras are positioned underneath the screens. When necessary, the area around the camera lens becomes transparent.

Interestingly, Anastasiadis has visualized a landscape QWERTY slider, which is a form factor that has never been seen on any existing BlackBerry handset. Perhaps this is the kind of revolutionary design that RIM needs in order to turn its fortunes around.

by Jacqueline Seng CNet Feb 13, 2012


Wrap your head around this BlackBerry concept | Crave - CNET

MySpace Adds 1 Million New Users, New Focus on Music - YouTube

According to a comScore report the site has signed up one million new users and is adding an average of 40,000 new users each day. The site has been recovering since adopting new owners last June.





MySpace Adds 1 Million New Users, New Focus on Music - YouTube

Zillow Launches New Android App | Mortgage News | Daily National and State Headlines


Zillow has announced the launch of its free Zillow Mortgage Marketplace Android App giving home shoppers on-the-go access to the loan shopping experience of the Zillow Mortgage Marketplace. Also available for the iPhone, the Zillow Mortgage Marketplace provides personalized loan quotes, lender ratings, real-time rates and mortgage calculators all in one place.

"Since we brought Zillow Mortgage Marketplace to mobile in June 2011, the Zillow Mortgage Marketplace app financial calculators have been used more than 1.5 million times, proving people want access to mortgage and financing information when they are out looking at homes," said Erin Lantz, director of Zillow Mortgage Marketplace. "With the Android app, we were able to take advantage of the unique menu functionality that enables users to easily share information, such as mortgage rates and loan quotes, from every page."

The Zillow Mortgage Marketplace Android App gives home shoppers access to:

►A payment calculator that helps consumers estimate what their monthly payment will look like for a particular home.
►An affordability calculator that helps shoppers narrow their home search to homes within a specific price range, based on income, down payment and monthly debt information.
►A refinance calculator that allows consumers to compare their current loan and new loan quote to estimate potential savings if they refinance.
►A mortgage shopping experience that enables users to request and receive personalized loan quotes, read lender reviews and connect with a lender.
►Sharing functionality that allows shoppers to share current mortgage rates, calculator results and loans requests via e-mail, Twitter or text message.
►The Zillow Mortgage Marketplace apps are available for download for free in the Android Marketplace and iTunes App Store.


by NationalMortgageProfessiona.com Feb 8, 2012

Zillow Launches New Android App | Mortgage News | Daily National and State Headlines

February 7, 2012

Hackers take over law-enforcement websites

BOSTON — The hacking collective Anonymous is claiming credit for defacing the Boston Police Department’s website, part of a string of online attacks around the world being attributed to the group.

A message posted on the website Friday said, “Anonymous hacks Boston Police website in retaliation for police brutality at OWS,” apparently a reference to the Occupy Wall Street movement. A police spokesman would not confirm Anonymous was responsible.

In Salt Lake City, police say hackers who attacked the department’s website on Tuesday gained access to sensitive data, including citizen complaints about drug crimes, including phone numbers, addresses and other personal information.

The attacks come after Anonymous published a recording of a phone call between the FBI and Scotland Yard early Wednesday, gloating in a Twitter message that “the FBI might be curious how we’re able to continuously read their internal comms for some time now.”

In Greece, the Justice Ministry took down its site Friday after a video by activists claiming to be Greek and Cypriot members of Anonymous was displayed for at least two hours.

Police in Salt Lake City blamed the attack on Anonymous’ opposition to an anti-graffiti paraphernalia bill that eventually failed in the state Senate. The website remained down Friday as the investigation continued, and police said criminal charges are being considered.

In a message posted on the Boston police department’s website, the group said that the site had been attacked several months ago and that hundreds of passwords were released in retaliation for what they called brutality against Occupy Boston.

In October, Boston police acknowledged that various websites used by members of the police department — including the website belonging to the police patrolmen’s association — had been hacked and possibly compromised. The department said it had asked all department personnel to change their passwords on the police department’s network.

Boston’s Occupy movement set up camp in the city’s financial district for two months this fall. The first hack came about 10 days after Boston police arrested 141 Occupy Boston demonstrators on Oct. 11.

Police dismantled the camp Dec. 10, citing public health and safety concerns.

“They clearly ignored our warnings,” the message on the department’s website said Friday.

“So you get your kicks beating protesters? ”That’s OK; we get kicks defacing … your websites — again.“

”It is unfortunate that someone would go to this extent to compromise BPDNews.com, a helpful and informative public safety resource utilized daily by community members seeking up-to-date news and information about important safety matters,“ police said in a statement.

Anonymous is a collection of Internet enthusiasts, pranksters and activists whose targets have included financial Visa and MasterCard, the Church of Scientology and law enforcement agencies.

Following a spate of arrests across the world, the group and its various offshoots have focused their attention on law enforcement agencies in general and the FBI in particular.

———

Associated Press writer Raphael Satter in London contributed to this report.

by Associated Press Feb. 3, 2012 12:05 PM




Hackers take over law-enforcement websites

February 3, 2012

Arizona bills Amazon $53 million for uncollected sales taxes


Arizona has handed Amazon.com a $53 million bill for uncollected sales taxes -- the latest sign that the state is getting tougher on untaxed Internet commerce at a time when it's also trying to encourage online distributors to set up operations here.

At issue is whether cash-strapped states should collect taxes on online sales and whether doing so will even the playing field between online marketers and those with a bricks-and-mortar retailing presence -- companies that must collect taxes.

Consumers have a stake in the outcome. In a related move, Arizona recently added a line on its individual income-tax forms for 2011 asking taxpayers here to declare online, out-of-state and other purchases on which sales tax wasn't collected. Another 25 states and the District of Columbia also have self-reporting lines.


In a Wednesday filing with the Securities and Exchange Commission, Amazon disclosed that Arizona issued the assessment covering untaxed transactions from March 1, 2006, through Dec. 31, 2010. The bill includes tax and interest on behalf of the state and certain, unspecified cities. Arizona's sales tax, technically called a "transaction-privilege" tax, carries a rate of 6.6 percent.

Anthony Forschino, a spokesman for the Arizona Department of Revenue, declined to comment on the levy, citing taxpayer-confidentiality issues.

Amazon, the taxpayer in question, vowed to challenge the bill. "We believe that the assessment is without merit and intend to vigorously defend ourselves in this matter," the company said in its SEC filing.

The Arizona assessment came 14 months after Texas billed Amazon $269 million in uncollected sales taxes, interest and penalties from December 2005 to December 2009. In its SEC disclosure, Amazon vowed to challenge that bill and revealed that the SEC recently closed an investigation into the matter, without disclosing the consequences of that probe.

Amazon said the disputes with Arizona and Texas could materially affect its business, operating results, financial position and cash flows, depending on how they are resolved.

While she is aware of the tax bill to Amazon, Gov. Jan Brewer is not taking a position on the agency's action, her spokesman said. Matthew Benson said the decision to bill Amazon was the Revenue Department's. Brewer, he said, does not take a position on decisions affecting individual taxpayers. The governor, he said, doesn't have all the pertinent information needed to make such decisions.

Meanwhile, state Sen. Al Melvin, R-Tucson, last week introduced a bill that would tax online sales of any company with a warehouse, distribution center or similar place of business in the state. Senate Bill 1338 has the support of the Arizona Retailers Association. The Republican backers of the bill have said they view it as a tax-equity issue, noting that brick-and-mortar retailers have to pay sales tax, while online retailers are not pressed to do so.

The bill has yet to get a hearing and has been assigned to two committees, which makes passage more difficult because it would have to pass two hurdles before facing a Senate vote.

Norm Moore, who represents Amazon at the Legislature, said the firm has not yet taken a position on the Arizona legislation. But generally, he said, Amazon is working for a uniform federal law on online taxation, rather than having to deal with a welter of laws that differ from state to state.

Arizona has been able to attract Internet businesses such as Amazon in part because it hasn't required online retailers to collect state and city sales tax. Other benefits to locating distribution and other facilities here have included inexpensive commercial real estate, cheap labor and relatively close proximity to the ports of Los Angeles and Long Beach, where a substantial amount of Asian imports are offloaded.

Amazon, the nation's leading online retailer, has four distribution facilities in the Phoenix area, all in the West Valley. The centers store items available for sale on Amazon.com and process, package and ship those orders. Amazon has said its total investment in the Phoenix area is about $150 million.

The four facilities employ hundreds of workers, mostly in unskilled, lower-paying positions. Much of the work is seasonal, available mainly during the holiday shopping season from October through January.

In 1992, the U.S. Supreme Court ruled that a state can't force online or mail-order retailers to add sales tax if those retailers have no physical presence in the state. Kevin McCarthy, president of the Arizona Tax Research Association, said there's a question about whether Amazon's fulfillment centers here should be considered physical presences.

"They developed a corporate structure that they felt exempted them from sales taxes," McCarthy said. "I assume the Department of Revenue does not agree with Amazon's corporate structure."

The tax assessment on Amazon comes at a time when Arizona is raising consumer awareness of the issue, with a new line on individual income-tax forms that asks taxpayers to report their obligations on untaxed Internet and other transactions.

Since 1955, Arizona taxpayers have been obligated to report and pay "use" taxes on certain items on which sales taxes weren't collected. These include purchases made in other states or foreign countries on which sales taxes either weren't levied or were collected below Arizona's 6.6 percent rate. Use taxes also have become more relevant with the growth of Internet commerce.

Republic reporters J. Craig Anderson and Betty Beard contributed to this article.


by Russ Wiles and Mary Jo Pitzl - Feb. 2, 2012 06:45 PM The Republic | azcentral.com





Arizona bills Amazon $53 million for uncollected sales taxes

Facebook and Twitter 'more addictive than tobacco and alcohol' - Telegraph

Facebook and Twitter 'more addictive than tobacco and alcohol'

Twitter and Facebook are more addictive than cigarettes and alcohol, researchers claim.

Resisting the urge to check social networking sites for updates is more difficult than turning down a drink, according to a study of people's everyday desires.

The survey of 250 people found that sleep and sex were the two things people most longed for during the day, but that the urges to keep on top of social networks and work were the hardest to resist.

In contrast alcohol and tobacco prompted much lower levels of desire despite their reputation for being addictive.

Researchers from the University of Chicago Booth School of Business in America fitted participants with devices which logged nearly 8,000 reports about people's everyday desires.

They found that having resisted a particular urge frequently or recently raises the chance of caving in the next time.

During the day our constant efforts to resist temptation sap our willpower which makes cravings even stronger, they explained.

Dr Wilhelm Hofmann, who led the research published in the Psychological Science journal, said: "As a day wears on, willpower becomes lower and self-control efforts are more likely to fail."

A similar study published in the same journal claimed that temporarily holding back when we crave food could help control the amount we need to eat to feel satisfied.

Researchers from the Catolica-Lisbon School of Business and Economics found that people who initially delayed eating crisps they were given during a week-long trial went on to eat lower amounts than those who ate the snacks immediately.

by The Telegraph Feb 1, 2012


Facebook and Twitter 'more addictive than tobacco and alcohol' - Telegraph

February 2, 2012

NYT: Facebook spreads wealth high and low - Business - US business - msnbc.com


David Choe was paid in Facebook stock for paintings at the company's first headquarters. His payout may be $200 million when it goes public. Some investors may make billions of dollars.

SAN FRANCISCO — The graffiti artist who took Facebook stock instead of cash for painting the walls of the social network’s first headquarters made a smart bet. The shares owned by the artist, David Choe, are expected to be worth upward of $200 million when Facebook stock trades publicly later this year.

The social network company announced its $5 billion public offering Wednesday afternoon, which is expected to value the whole company at $75 billion to $100 billion. Ultimately, that offering will mint a lot of billionaires and millionaires.

Some of them are well known, like Mark Zuckerberg, the company’s co-founder, but many others are not household names. Mr. Zuckerberg, 27, has 533.8 million shares, worth $28.4 billion based on a company valuation of $100 billion, or $53 a share. He also has undisputed control of the company, a remarkable achievement since the company has received financing from some of the world’s top business minds. He owns 28.4 percent of the company outright and he controls 57 percent of the voting rights.

Facebook’s first outside investor, Peter Thiel, the billionaire contrarian, led a $500,000 investment in Facebook in late 2004. He has 44.7 million shares that could be worth more than $2 billion. Elevation Partners, the venture capital firm of Bono, the U2 frontman, paid $120 million for a chunk of Facebook’s shares in 2010 and could receive a payout that would help mask less sage investments in Palm and Forbes.

Accel Partners, whose principal partner, Jim Breyer, invested in the start-up seven years ago, holds 201.4 million shares. Accel could have a thousandfold return on some of its investment.

Facebook files for IPO; plans to raise $5B

Sheryl Sandberg, the company’s chief operating officer, holds 1.9 million shares, about 0.1 percent of the company. But she may ultimately collect 38.1 million additional shares, according to the filing, making her one of the richest in a tiny club of Silicon Valley women who are billionaires.

The wealth created by a technology company’s entrance into the public markets has long been startling. Netscape’s 1995 offering made millionaires of scores of people, including its founder Marc Andreessen, now a Silicon Valley venture capitalist who invested early in Facebook and holds 3.6 million shares worth nearly $200 million. When Google went to market with its $1.67 billion I.P.O. in 2004, hundreds of people joined the millionaire ranks, including secretaries, a company masseuse and a company chef.

Bill Gates controlled only 49.2 percent of Microsoft as it went public in 1986. Google’s co-founders, Larry Page and Sergey Brin, each owned about 15 percent of their company when it went public in 2004.

Enormous projected value

Two factors distinguish Facebook’s turn. For one, the projected value of Facebook is enormous —the largest on record for an Internet company, even several times greater than Google’s offering in 2004. The social network, founded in Mr. Zuckerberg’s dorm room at Harvard eight years ago, is expected to be valued north of $75 billion. Shares of Facebook have already traded on the secondary market, where private shares are bought and sold, above $80 billion.

And unlike Google’s public offering, a large chunk of the wealth tied to Facebook has already been realized, thanks to the thriving secondary market and an eager pool of global investors. Even if Facebook hits only the low end of expectations for its offering, it will still yield some of the greatest returns in the history of venture capital.

Facebook offers reasons not to like its shares

“Facebook will return insane amounts of money to the early stakeholders,” said Alex Gould, a technology investor and instructor at the Stanford Institute for Economic Policy Research, who has been studying venture returns for several years. “Facebook is not just a fund-maker, it’s a firm-maker.”

It’s a big winners circle. DST Global, the investment firm led by the Russian billionaire Yuri Milner, owns roughly a 7 percent stake in the company. It bought the bulk of its shares from 2009 to 2011 at valuations of $10 billion to $50 billion.

According to the company’s filing, Mr. Zuckerberg’s father, a New York dentist, was awarded two million shares of stock “in satisfaction of funds provided for our initial working capital.” Dustin Moskovitz, Mr. Zuckerberg’s college roommate, a fellow Harvard dropout and company co-founder, holds 133.8 million shares.

During Facebook’s early years, the company granted valuable options to about 250 employees, according to two former senior Facebook officials with knowledge of the matter. This club includes some of the largest stock packages, these people said.

In 2007, the company stopped issuing options and switched to restricted stock units. Still, a large number of employees hired after 2007 have millions in shares today. David A. Ebersman, Facebook’s chief financial officer, who was hired in 2009, has more than seven million in unvested shares.

The list of notable shareholders also includes some people who may be considered unwelcome at Facebook. Tyler and Cameron Winklevoss, the Olympic-rowing pair, Harvard graduates and former business partners of Mr. Zuckerberg, own about 1.2 million shares as part of their settlement with the company and their former classmate, who they claim essentially stole their idea for Facebook.

The company’s estranged co-founder, Eduardo Saverin, who provided some of the initial financing and later sued the company for cutting his stake, managed to cut an even larger settlement, worth 5 percent of the company. He has since sold a large block of his shares on the secondary market. He is not mentioned in the Facebook filing.

Choe gets rich(er)

The payout to Mr. Choe, the graffiti artist, could provide more money from his paintings than Sotheby’s attracted for its record-breaking $200.7 million auction in 2008 for work by Damien Hirst.

In 2005, Mr. Choe was invited to paint murals on the walls of Facebook’s first offices in Palo Alto, Calif., by Sean Parker, then Facebook’s president. As pay, Mr. Parker offered Mr. Choe a choice between cash in the “thousands of dollars,” according to several people who know Mr. Choe, or stock then worth about the same.

Mr. Choe, who has said that at the time that he thought the idea of Facebook was “ridiculous and pointless,” nevertheless chose the stock.

Many “advisers” to the company at that time, which is how Mr. Choe would have been classified, would have received about 0.1 to 0.25 percent of the company, according to a former Facebook employee. That may sound like a paltry amount, but a stake that size is worth hundreds of millions of dollars, based on a market value of $100 billion. Mr. Choe’s payment is valued at roughly $200 million, according to a number of people who know Mr. Choe and Facebook executives.

Although Mr. Choe initially led a rough life including run-ins with the law, he is wealthy even without the Facebook offering. (It is unclear whether he sold any portion of his Facebook holdings on secondary markets.) Now a very successful artist with gallery shows and pieces exhibited in major museums, Mr. Choe declined requests to be interviewed for this article; he said he wanted to maintain his privacy. He has, however, published an obscenity-strewn book of his art, “David Choe,” which includes images of the multimillion-dollar murals at Facebook.

Mr. Choe’s page on Facebook shows the life of a modern-day renegade artist. Among the images of his graffiti, there is a trail of images of him partying with scantily clad women and spending large amounts of money on alcohol. In recent weeks, Mr. Choe promoted photos of a $40,000 bottle of alcohol; a single shot, he boasted, costs $888.

He offers life advice in his book: “Always double down on 11. Always.”

Maybe the better advice is to take stock, not cash, from Harvard dropouts in Silicon Valley.

By Nick Bilton and Evelyn M. Rusli The New York Times Feb 2, 2012




NYT: Facebook spreads wealth high and low - Business - US business - msnbc.com

Facebook's stock ticker: LIKE? TMI?

Thumbnail for version as of 00:11, August 3, 2011


NEW YORK - Facebook the website is all about grabbing someone's attention. So it's safe to assume that Facebook the company has taken great care in choosing a ticker symbol that will do the same.

As the social network prepares to go public and raise billions, it must also pick a brief code -- the handful of letters that will be as closely identified with Facebook on Wall Street as the blue strip is on your computer screen.

FACE is already taken by a cosmetics company, though BOOK is up for grabs.

A clever ticker symbol can be like a vanity plate, helping investors remember your company. Snagging a coveted one-letter symbol -- think "C" for Citigroup, formerly for Chrysler -- is a status symbol in certain nerdy realms.

Most companies skew toward the boring, though there are exceptions. Mattress company Sealy is ZZ. Shoe seller Steven Madden is SHOO.

When a company wants to go public, it reserves a ticker symbol with the Nasdaq, the New York Stock Exchange or another exchange. The NYSE tells companies to submit their top three choices.

A few years ago, regulators decided that ticker-awarding wasn't always fair and created rules to keep stock exchanges from playing favorites. Regulators also blocked companies from piling up requests for ticker symbols just to keep rivals from taking them.

The new rules reworked the number of letters allowed in a ticker. The NYSE had offered only one-, two- and three-letter symbols, Nasdaq four and five. The new regulations make it wide open -- one to five letters on any exchange. The NYSE says it will start accepting five-letter symbols soon.

The idea was to keep companies from choosing their exchange based on how many letters they wanted in the ticker symbol. By late Wednesday, Facebook had not said where it planned to trade.

In any case, we think the company, which in eight years has changed how politicians raise money, how dissidents start revolutions and how parents keep tabs on their kids, deserves something more interesting than FB.

Here are our suggestions:

TMI: Too much information. For the company that made it OK to share details about your broken relationships and drunk-dialing miscues, and deliver passive-aggressive rants about siblings, all over the Internet.

TFS: Thanks for sharing! (Again!) Because we were really hoping for an hour-by-hour update of what that lab partner from high-school biology is doing every weekend.

LIKE: You want your friends to Like your posts. Facebook wants you to Like its stock. We note that FRND would also be an acceptable substitute.

MEEE: Because if Facebook isn't the modern world's biggest exercise in self-glorification, we don't know what is.

X: As in, "It's really time to stop stalking your ex and concentrate on your current relationship." But since "X" is taken by U.S. Steel Corp., we offer STLK as a placeholder.

THE: Because remember, it was thefacebook.com before it was renamed facebook.com. That's when it became, in the words of Justin Timberlake as Sean Parker in "The Social Network," cleaner.

ZUCK: For Mark Zuckerberg, the face of Facebook. Or "LOL," for what he's going to do all the way to the bank.

POKE: For perhaps Facebook's creepiest feature.

WOT: Waste of time. Applies to friends who constantly post about going to the gym or the grocery store. Never, ever, ever interesting.

FBML: For "future blackmail." As in, those keg-stand pictures are funny now but could keep you from becoming president in 30 years.

by Christina Rexrode - Feb. 1, 2012 06:05 PM Associated Press





Facebook's stock ticker: LIKE? TMI?

February 1, 2012

Facebook vs. Google: The battle for the future of the Web

Facebook vs. Google

Facebook vs. Google



FORTUNE -- Paul Adams is one of Silicon Valley's most wanted. He's an intellectually minded product designer with square-framed glasses, a thick Irish accent, and a cult following of passionate techies. As one of Google's lead social researchers, he helped dream up the big idea behind the company's new social network, Google+: those flexible circles that let you group friends easily under monikers like "real friends" or "college buddies." He never got to help bring his concept to consumers, though. In a master talent grab last December, Facebook lured him 10 miles east to Palo Alto to help design social advertisements. On his blog, Adams explained, "Google values technology, not social science."

In the long history of tech rivalries, rarely has there been a battle as competitive as the raging war between the web's wonder twins. They will stop at nothing to win over whip-smart folks like Adams, amass eyeballs, and land ad dollars. There's no public trash talking à la the Oracle (ORCL, Fortune 500) vs. HP (HPQ, Fortune 500) smackdown, nor are the battle lines drawn as clearly as they were when Microsoft (MSFT, Fortune 500) took on Netscape, but the stakes are immense. These companies are fighting to see which of them will determine the future of the web -- and the outcome will affect the way we get information, communicate, and buy and sell.

In one corner is Facebook, the reigning champion of the social web, trying to cement its position as the owner of everyone's online identity. In the other is Google (GOOG, Fortune 500), the company that organized the world's information and showed us how to find it, fighting to remain relevant as the Internet of hyperlinks gives way to an Internet of people.

Although Larry Page, Google's co-founder and its CEO since April, was born just 11 years before Mark Zuckerberg, his counterpart at Facebook, the two belong to different Internet generations with different worldviews. In Page's web, everything starts with a search. You search for news or for a pair of shoes or to keep up with your favorite celebrity. If you want to learn about a medical condition or decide which television to buy, you search. In that world, Google's algorithms, honed over more than a decade, respond almost perfectly. But in recent years the web has tilted gradually, and perhaps inexorably, toward Zuckerberg's world. There, rather than search for a news article, you wait for your friends to tell you what to read. They tell you what movies they enjoyed, what brands they like, and where to eat sushi.

Facebook is squarely at the center of this new universe, and much of what people do online these days starts there. But Facebook's masterstroke has been to spread itself across the web and allow others to tap your network of friends. As a result, thousands of websites and apps have essentially become satellites that orbit around Facebook. You can now go to Yelp to find out what your Facebook friends say about the new coffeehouse down the street, visit Spotify to let them pick music playlists for you, or play Zynga games with them. To make matters worse for Page, much of this social activity can't be seen by Google's web-trolling algorithms, so every day they (and by extension, Google) become a little bit less accurate and relevant.

This shift to a more social web changes everything for businesses and consumers alike. Among the first industries to be rocked: advertising. Google may capture 41% of today's $31 billion U.S. online advertising market, including the lion's share of the search-ad market. But growth in search advertising is slowing, and advertisers are putting more of their limited dollars into Facebook, with its 800 million users, many of whom spend more time on Facebook than on any other site. (See chart at the bottom of the page) Facebook's display-ad revenue is expected to grow 81% this year, while Google's display-ad dollars will rise an estimated 34%. Google and Facebook would have you believe there is room for each to drive forward with unlimited success, but don't be fooled. As Stifel Nicolaus analyst Jordan Rohan explains, "It's highly unlikely that either Google or Facebook could grow by the billions that investors expect in the display market without engaging directly and stealing market share from the other."

Like Bill Gates a decade or so earlier, Page is seeing his company's grip on the tech world loosening. So he's fighting back with a mammoth effort to grab a piece of the social web. His first substantial act as Google's new CEO was to amp up the considerable financial and engineering mojo the company had aimed at Facebook's turf by releasing Google+. It's not Google's first social initiative, but it's the one that folks aren't laughing at, and Google says 40 million people have signed up in only four months. Across town Zuckerberg knows Google+ is the first credible threat Facebook has faced since it sailed past MySpace to become the world's No. 1 social network. (For Facebook there are more than bragging rights at stake: Anything that tarnishes its halo could impact its long-awaited initial public offering with a valuation that is expected to top $80 billion.) Not surprisingly, shortly after Google+ made its debut, Zuckerberg flipped on a pink neon sign at headquarters with the word lockdown, signaling that employees were on notice to work around the clock on, among other things, replicating some of the most praised Google+ features.

But defensive moves are not Zuckerberg's style, and in September, at the company's F8 developers event, he unleashed a sea of new features that alter the current service radically. And it's expected the company will launch an ad network eventually that will harness all those social actions to help advertisers target consumers better across the web. Smartly deployed, it could further threaten Google's position as the king of online advertising.
So while most of us spend our days casually toggling back and forth between our Gmail accounts and our Facebook newsfeeds, down in the heart of the San Francisco Peninsula it's war. Zuckerberg served free food this summer to willing workers on the weekends. Page is pushing his team to add features to Google+ at a furious pace: more than 100 in the first 90 days. The decisions that are being made right now -- product launches, advertising plays -- will determine which company prevails.

Google

Larry Page was not pleased. It was a weekend day last spring, and Page, 38, was playing around with an early prototype of Google+ on his Android phone. He found it too cumbersome to post photos he had just taken. He called Vic Gundotra, Google's social czar, to complain. Gundotra tried to push back, explaining why the Google+ team decided on the approach it had taken. Page insisted that photos be uploaded with one click. At Google, what Page asks for, he gets. Gundotra ordered his team to rebuild the photo-uploading feature, and Page now gushes about the technology. "It is a totally magical experience," he said recently, as he described how easy it is to post photos from Android to Google+.

In many ways, Google+ is Larry Page's social network. Early work on Google+ predated Page's ascent to the top post, but he has been intimately involved with the project from the start. In the initial months, Page dropped by every Friday at 11 a.m. for the group's weekly product reviews. To keep close tabs, Page moved his office and much of the executive suite to the building where the Google+ team was sequestered. He blessed the project with massive resources, making it one of the largest engineering endeavors Google has undertaken in its 13-year history, and he elevated Gundotra to the post of senior vice president, reporting directly to him. Page also tied a portion of the bonuses of thousands of Googlers to how well the company did in social.

Google+ is also the first test of Page's plan to transform Google into the nimbler, more accountable company it once was, and in the process avoid the Innovators' Dilemma, the paralysis that grips so many successful companies. In the Google+ project, the company's freewheeling and sometimes chaotic approach to innovation was cast aside -- replaced with a more top-down style. Allowing a thousand flowers to bloom may still be important at Google, says Sergey Brin, the other co-founder, but "once they do bloom, you want to put together a coherent bouquet."

Maybe some discipline is what Google's social ambitions needed. Google's previous attacks on Facebook's turf were an embarrassment. Orkut, Google's first social network, was born alongside Facebook in 2004 but is largely irrelevant outside of Brazil. Open Social, a Google-led effort in 2007 to rally MySpace and other social networks into an alliance to balance the clout of Facebook, flopped. Two years later Google introduced Wave, only to kill it after a few months, and Buzz, a 2010 attempt to shoehorn Gmail users into a social network, quickly turned into Google's biggest social faux pas: Buzz exposed people's Gmail contacts to others, triggering a Federal Trade Commission investigation that forced Google to revamp its privacy policies and accept government monitoring for 20 years.




The Buzz fiasco was a wake-up call at Google. Some of its most high-profile engineers started making the case that the social web posed a vital threat to Google. As the web was being rebuilt around people -- and, in particular, around Facebook's graph of human relationships -- Google could end up on the sidelines, its relevance eroding by the day. The message rattled Google's top brass, and an ambitious project -- called Emerald Sea -- not only to create a credible rival to Facebook but also to transform Google's existing products around social media, quickly took shape. (Gundotra picked the name Emerald Sea to suggest both new horizons and stormy waters.)

After more than a year of gestation, Google finally introduced Google+ in June. The result? A social network that cloned much of what people like about Facebook and eliminated much of what they hate about Facebook. You'll find familiar home and profile pages, tabs for photos and games, and of course the endless updates from friends. Google's +1 button works much like Facebook's Like. But where Facebook is perpetually accused of running roughshod over people's privacy preferences, Google+ made it very easy to decide who can see what users post on the site. Facebook lacked a good way to separate workmates from classmates from real friends, so Google+ was built around Circles, an intuitive way to group people in buckets. Facebook takes 30% of the revenue that app developers like Zynga make on its platform, so Google+ said it would take only 5% for now. Since the launch, Google has rolled out more than 100 new features, and Page says there is much more to come. In Silicon Valley, where everyone had given up on the idea that Google could compete with Facebook, Google+ caught everyone -- including Facebook loyalists -- by surprise. "Google+ was impressive," says Joe Green, one of Zuckerberg's Harvard roommates and the founder of Causes, an application built to run on Facebook.

Facebook

Until recently, the most popular person on Google+, with 598,000 followers and counting, was Mark Zuckerberg. But he has yet to make a public post, and indeed he'd prefer not to discuss Google+ at all. When pressed at a July event, he called it only a "validation as to how the next five years are going to play out." (Translation: Uh, they're copying us.)

However, inside the Palo Alto office where more than 750 engineers regularly pass by the small glass conference room in which Zuckerberg, 27, holds court, Facebook employees put in some serious overtime during the summer lockdown. This had happened only once before in recent years at Facebook: After word leaked that Google was starting work on a "Facebook killer" in summer 2010, Zuckerberg called on engineers to work nights and weekends for 60 days to revamp key social features like photos, groups, and events. Just as it did then, the cafeteria opened up on evenings and weekends this summer, and children dropped in for dinners and good-night hugs before their parents logged back on for late nights. By September, Facebook had released a slew of new features like better grouping tools to mirror those Google+ circles. Says one member of the product and engineering team: "[Google] can throw all the money in the world, including hundreds of people, at this. So people were, like, This is serious, and we should take it seriously."

That anxiety wasn't simply channeled into building a better product. In May, Facebook secretly hired public relations firm Burson-Marsteller to plant anti-Google stories in papers and blogs, a ham-fisted move that backfired when journalists discovered Facebook was Burson's client. The company defended its concerns about Google's privacy violations but took the flak for bad judgment.

The irony, of course, is that Facebook and Google both are in a constant struggle to respect users' privacy while mining as much personal information as possible for the companies' advertisers. All that social information we plug into Facebook when we "like" a pair of shoes on Zappos or update our status about future wedding plans helps the company serve us up ads for things we're more likely to want. This has made Facebook into the go-to advertising platform for big marketers hoping to do brand advertising at scale on the web. As a result, even though Facebook's revenue is minuscule compared with Google's, it is growing at a much faster rate. It is expected to surge to $4.3 billion this year, or more than double the $2 billion it had last year, according to eMarketer. In contrast, analysts predict that Google's revenue will grow just 30%, to $38 billion.

Zuckerberg is obsessed with figuring out how to amass more data by getting more people to spend more time sharing more things with their Facebook friends. At the F8 event in September, he unveiled something called a timeline to replace Facebook's aging profile pages. "Imagine expressing the story of your life," Zuckerberg explained. To demonstrate, he popped up his own Facebook timeline, where a vertical line scrolled backward through his personal history, curating all the posts he'd ever made on the site to bring to the surface the most important items and encouraging him to add posts and photos going all the way back to the May 14, 1984, post: Born, Dobbs Ferry, New York. In effect, Zuckerberg plans to coax us into making Facebook our living digital scrapbooks. Imagine the hours users may log uploading photos and labeling events from the lost decades B.F. (Before Facebook).

But the boldest move at F8 was not Zuckerberg's flashy redesign but rather deeper social integration with other services like Netflix (NFLX) and Spotify. To register for Spotify, newcomers must now use their Facebook credentials. The upside is that you can find and listen to your friends' playlists on Spotify or on Facebook directly. The downside is your musical tastes are revealed to the world (i.e., Sean Parker is listening to Florence + the Machine). This new stream of social data could prove invaluable over time. Until now, although many web publishers offered users the option to publish their actions -- articles they read, shoes they buy -- on Facebook, most people took a pass. In the new model, sharing becomes opt-out rather than opt-in, and Facebook could become the sudden recipient of a good deal more information about what we do online. Eventually, the company could use the data to sell even more targeted ads both on and off the site. If Google's AdWords and AdSense are the de facto tools for helping advertisers reach large numbers of people who know what they're looking for, social ads will be the tool for helping people discover new things.





The war

One day in late October, tech blogs started buzzing about the latest bit of news on the social web: Zuckerberg had lost his place as the most followed Google+ user. Who edged him out? None other than Larry Page. Trivial, perhaps, but it's hard not to think that the news lit up smiles across the Googleplex. Neither Google nor Facebook likes to talk about competing with each other (and neither company would make their CEOs available for this story), but battles are raging on multiple fronts, and both sides celebrate even the smallest victory.

Nowhere is keeping score easier than in the battle for talent, where every engineer or executive who defects from one company or the other is easily tabulated. On that front the battle has been a lopsided affair. Look through the ranks of Facebook, from upper management to lowly interns, and you'll bump into ex-Googlers like Adams, the social researcher, at every turn. Four of Facebook's 11 top executives hail from Google, including COO Sheryl Sandberg and David Fischer, the advertising and operations chief.

These numbers, however, don't tell the full story of a battle that began as far back as 2007 and has only intensified since. Facebook's weapons of choice? Its cachet as the hottest Valley company -- and its potential to mint millionaires when it finally goes public. Google has fought back with money, lots of it. In some cases Google offered top engineers or execs more than $10 million in equity and cash if they stayed, said an executive directly involved in the talent wars. Word spread quickly, and many Googlers did what rational people would do: They got an offer from Facebook just so they could get a big raise at Google. "It created an un-Googley environment," says a senior manager who left Google recently. "They like to be merit-based." So in January, Google tried a different approach: It lavished a giant 10% raise on its entire workforce. It also shifted a large chunk of employee bonuses into base pay. As a result, many people saw their paychecks increase by 15% or even 20%.

But if Google is playing defense on the talent war, it is clearly playing offense in the battle for eyeballs. Its most powerful weapon is its status as the dominant Internet company. In September, for example, when it opened up Google+ to everyone, following a 90-day trial period, it unleashed the kind of promotion that even the biggest brands would envy: A large blue arrow on its homepage pointed the tens of millions who visit it daily to a Google+ tab. Traffic on the site spiked immediately. In addition to Google.com, Google plans to promote Google+, day in and day out, to the hundreds of millions of people who use services like Gmail, Maps, and YouTube; and to weave it into millions of Android handsets. Says Dick Costolo, the chief executive of Twitter: "There is no doubt they are going to be able to pull in massive numbers of users."

Naturally, it's Google's power to pull in those users that worries Facebook the most. For years executives there have said that they are confident they can beat Google on a level playing field. But they fear that, like Microsoft in an earlier era, Google will use its power to peddle Google+, and not always fairly. Some tactics, like promotions on Google.com, are effective and uncontroversial. Others, like Google's ability to use its search engine to promote Google+ ahead of other social services, could prove more problematic. Google has not yet done so with Google+, but it has done just that with other services, like its maps, prompting rivals to cry foul. Google may think twice before engaging in such tactics, as it is already under a government antitrust investigation. Yet with mobile as the next battleground, Google may also find ways to build many Google+ features right into Android phones and tablets, making it harder for rivals to compete.

That last point is not lost on Zuckerberg. It has prompted him to seek closer ties with Google's biggest rival in mobile: Apple (AAPL, Fortune 500). The two companies have held multiple rounds of discussions, according to people with knowledge of the talks. But they have yet to find a compelling way to collaborate, perhaps because their courtship got off to a rocky start. Last year Facebook rebuffed Apple's attempt to connect Ping, a new social network built around iTunes, with Facebook, purportedly for technical reasons. It was a rare public rebuke for Apple, and Steve Jobs personally called some reporters to voice his displeasure. That Apple chose to bake Twitter, not Facebook, into the most recent version of its mobile operating system has not helped. Still, the two companies continue to talk, knowing full well that an alliance could help them fend off a common enemy.

We know what you're probably thinking: If this is a war, who's going to win? The answer is not straightforward. Google has two goals with social media: One is to slow the momentum of Facebook; the other is to use data from Google+ to improve things like search, maps, and ads. Both Gundotra and Page say the latter goal is the more important one. "We can make search better," Gundotra says. "We can make YouTube and Gmail better. We can make our ads more relevant." He later adds: "Google+ will touch every aspect of Google."

To meet its goals, Google doesn't need to best Facebook, but it needs to become a credible No. 2. Think Avis to Facebook's Hertz. That's a ways off. "At this point, it's more like Thrifty Car Rental," says Danny Sullivan, the editor of Search Engine Land. To get there, Google needs to drink even more of the social Kool-Aid than it has. Consider this: In October a tech blog reported that several top Google officials, including Eric Schmidt, the executive chairman, had not even set up their own accounts on Google+. A few days later Schmidt's account quietly appeared on the site. Google also needs something else: a value proposition that is different from Facebook's and that compels users to switch in large numbers -- or at least to be active on both sites. At this point, it is not clear how many of the 40 million people with Google+ accounts actually use the site. Google won't say. And when asked why anyone should switch to Google+, executives there say again and again that online sharing is broken (tell that to Facebook's 800 million members) and that with Circles, Google+ users can share as they do in the real world (never mind that Facebook has matched that capability).

For Facebook, the early successes of Google+ mean Zuckerberg can no longer afford to screw up. In the past, Facebook's frequent product missteps and privacy snafus were by and large forgiven or forgotten. From now on, Google+ will stand at the ready, more than happy to welcome any disgruntled Facebook users -- not to mention their friends. In other words, as he soldiers on, Zuckerberg must now keep an eye on Page and his troops. Yes, Zuckerberg may feel good about Facebook's gaping lead in users and about having poached dozens of Google's prized brainiacs. But Page has had no problem replenishing Google's ranks. In the most recent quarter, Google added nearly 2,600 employees. That's almost as many people as work at Facebook, and they have a clear mandate: to turn Google into a superpower of the social web.








by Miguel Helft and Jessi Hempel Fortune Magazine Nov 29, 2011

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